DAILY MAIL
Designed, rebranded and produced creative content for one of the UK’s largest news publishers, translating editorial stories into platform-native creative across Instagram, TikTok and YouTube Shorts, alongside digital thumbnails, presentation slides and physical print posters.
The Challenge
One of the UK’s largest news publishers needed editorial stories to be translated into fast, engaging and platform-native creative across digital and print, while keeping the brand recognisable and the output consistent across multiple touchpoints.
Goals
- Translate editorial stories into engaging visual content
- Create platform-native assets for social and digital channels
- Maintain strong brand consistency across formats
- Support fast-turnaround publishing and campaign needs
Deliverables
- Instagram, TikTok and YouTube Shorts creatives
- Digital thumbnails
- Presentation slides
- Physical print posters
- Branded social content assets
- Campaign design systems and templates
The Execution
Designed, rebranded and produced branded content that turned editorial stories into clear, high-impact creative across Instagram, TikTok and YouTube Shorts, alongside digital thumbnails, presentation slides and physical print posters.
The Impact
Outcomes
- Delivered consistent branded content across print and digital
- Helped editorial stories perform in a more visual, platform-native way
- Supported fast-paced content production for a major news publisher
- Strengthened the visual consistency of social and branded output
